Up-and-coming clothing designer, Jana Cilliers, contacted me to create a brand identity for her sustainable underwear brand, Fredrika. Inspired by her Karoo roots and women empowerment ethos, I wanted to create an identity that resonated on both levels. Using a colour palette based on colours found in the Karoo and shapes which align with the nature of the landscape and product itself, I created a simple yet flexible identity system.
Scope of work: Logo | Brand identity | Print & digital communication
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