Christiaan Conradie – I Took My Love Across the Sea

Artist and good friend Christiaan Conradie approached ABD with the task of designing a book to represent himself. The challenge was to tell the story of his development, but also to catalogue his body of work. The story begins in Cape Town and travels to Barcelona where the artists body of work blossoms.

In an effort to incorporate the ocean, something very dear to Christiaan, we created a typographic code developed from a close study of naval signals. The success of this code meant it was developed into an identity which was then rolled out to stationery and a poster.

Scope of work: Book Design, Print Communication